Reasons Why Your Business Needs A Blog

In today’s digital world we are all looking for more information, seeking a deeper understanding of the businesses we look up to and are always looking to find new ways to promote.

A blog is one of the most powerful and versatile tools your business can have, it is a solution to help solve many complex issues that are the core foundation of any online business. In this blog, we wanted to highlight the four key factors of how a blog can help your business grow, and why you really need one.

Building Your Brand

Yes, the same as your logo and brand board, a blog can play a huge factor in brand identity. A blog allows you to write your feelings, your mission and really anything you want to share. Your blog will give your readers an insight into who you are, how you speak, and what you love in life. A blog allows for images, video and so much more to help establish and strengthen the brand that you have worked so hard to build online.

If there is one thing for certain, your brand is first introduction to your potential client base. It allows your clients and potential clients to easily relate a product or service to your business.

Makes You and Your Business an Authority

Although some may think that being an authority means you have the final say on a particular topic. This is far from the truth, so what does being an authority really mean? As an authority, readers look to what you share for advice and direction on a particular subject, as an authority, you have proven that you are a subject matter expert, the real deal online. That your products and services really can help them in their day to day life.

Your blog makes you an authority by allowing you to share your knowledge of your businesses field, and educate your readers on this subject. You can easily share questions and answers, products you suggest within the field or even relate your business’ services to case studies of previous clients and how you have helped, or in the sense of this blog, share a piece of advice to help a variety of business owners better their online presence.

Content Source for Search Optimization

One of the most valuable aspects in search engine optimization (SEO) is to share new content on a regular basis. This allows the search engines to find more information to share and relate to their searches each day. Having new content brings new queries and searches directly to your website, and allows your visibility to increase dramatically.

A blog is a place where your content isn’t fully structured to a single topic, you can have tens or even hundreds of different topics, depending on your area of expertise. This is a place where search engines will visit and learn all about your business, what you do, and what you can help their visitors with.

Give Your Audience a Deeper Understanding of You

If there is one thing that is true about business, even in the online world, it’s that people still relate to people. Building a personal connection with your website visitors will always have a stronger influence in their purchasing habits then an advertisement that you spend hundreds on.

Having a blog allows you to add your personal touch to your business, your words, thoughts and dreams can all be shared in this one safe place, because it is your space. Unlike social media, your blog is subject to your rules, what you want to share and speak about is totally your call. Give your readers a deeper look into who you are and what you do, and you will see the return on your investment.

These are only just a few of the many pros to your business having a blog. There are so many others and we wish we could cover them all, however, this would make this post way to large.

If you have any questions about getting your business setup with a blog, or any other questions, leave them in the comments below.


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We are your partners in online business, not just your contractors. Your businesses success is our celebration, our accomplishment and most importantly our goal.

DrakeCo strives to work with you and your business to maximize its return in investment online, designing the ideal strategies to maximize reach within your market, we strive to work with clients on a long-term basis to continue to advance and simplify their online business.

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